Accordin tae Margaret Loesch, CEO o Hub Network, revisitin properties that haed wirkit in the past wis an important programmin decision, influenced tae an extent bi the opinions o the netwark's programmin executives, a nummer o whom war ance fans o sic shaws.
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Juist as Michael Bay's film haed helped tae boost the new Transformers toy line, Hasbro wanted tae retool the My Little Pony franchise an update it tae better suit the current demografic an taste o young girls. It wis follaed bi various direct-tae-video releases, which featurt later designs up tae the third incarnation o the franchise.
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The animatit series My Little Pony Tales which premiered in 1992 wis the toy line's maist recent telly series afore Friendship Is Magic, featurin the pownie designs o the first toy line.
haes produced several incarnations an lines o toys an enterteenment relatit tae the My Little Pony franchise, eften labeled bi collectors as "generations".
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A featur-lenth film adaptation directly based on the TV series, teetled My Little Pony: The Movie, wis theatrically released on Octoin the Unitit States. A spin-aff featur film series, Equestria Girls, stairtit in 2013 an haes been shawn in leemitit theatrical screenins prior tae telly broadcast an hame media release. Portions o the shaw hae become pairt o the remix cultur, an hae formed the basis for a variety o internet memes.Īs o Mairch 2018, the shaw is in its aicht series. Despite the target demografic o young girls, Friendship Is Magic haes gained a lairge follaein o aulder viewers, mainly young an middle-aged men, wha cry themsels " bronies". The series haes become a major commercial success, becomin the maist heichly ratit oreeginal production in the Hub Network's broadcast history an leadin tae new merchandisin opportunities for Hasbro, includin beuks, cleidin, collectible treddin cairds, an comics.
The pownies traivel on adventurs an help ithers aroond Equestria while wirkin oot problems that arise in thair awn freendships. Ilk o the pownies represent a different facet o freendship, an Twilight diskivers hersel tae be a key pairt o the magical airtefacts kent as the "Elements o Harmony". Twilight becomes close freends wi five ither pownies: Applejack, Rarity, Fluttershy, Rainbow Dash, an Pinkie Pie.
The shaw follaes a studious anthropomorphic unicorn pownie named Twilight Sparkle as her mentor Princess Celestia guides her tae learn aboot freendship in the toun o Ponyville. Faust socht tae challenge the established naitur o the exeestin My Little Pony line, creatin mair in-deepth chairacters an adventurous settins she left the series in series 2, tae be replaced bi Meghan McCarthy as shawrunner. Hasbro selectit animator Lauren Faust as the creautive director an executive producer for the shaw. The series premiered on October 10, 2010, on The Hub cable channel. The series is based on Hasbro's My Little Pony line o toys an animatit warks an is eften referred bi collectors as the fowert generation ("G4") o the franchise. Ma Meekle Pony: Friendship Is Braw is a barin's animatit fantasie televeesion series creatit bi Lauren Faust for Hasbro.